Who
The Phoenix Fund gathers private seed capital to start-up projects in some of the world's poorest countries. It is designed to encourage high-risk high-reward ventures in communities recovering from war or social upheaval. Large foundations and government agencies are often less willing to support these kinds of urgent and innovative programs.
What
40 pages, 8.5" x 11", perfect binding, full-color interior ink.
Why
The Phoenix Fund needed a way to describe what they did over in Nepal and India with the donors and Joni Kabana, a Portland, OR photographer.
Conclusion
This was chosen as the best of 15 other books by Wieden+Kennedy.












